Do you build your own world through the choices you make about what you buy and what you wear? What do you care about? What are you angry about? What do you desire? Do your choices effect the environment? human rights? What do the purchases you make say about your personality? your politics? What are the social costs of your consumerism? Can we read the answers in the clothes you are wearing? At 01SJ, Name Your Price: Unpacking Social Cost at 01SJ (2010), an initiative of the Digital Arts and New Media (DANM) program’s Participatory Culture Research Group at UCSC, will open a participatory-media research laboratory where festival-goers will be invited to make micro-documentaries – individual video-portraits that relate the history of the clothes they are wearing and reflect the social cost of their consumer decisions. Each participant’s portrait will become part of collective portrait of how we “build our own world” through what we buy.
The DANM team consists of Sharon Daniel and UCSC’s Digital Arts and New Media Participatory Culture Research Group (Lyes Belhocine, Kyle McKinley, Drew Detweiler, Antoine Abou Jaoude, Christoph Girard, Phoenix Toews and Professor James Davis).